Mate9今日发布，但华为精神却更令人动容
板栗(Domarketing) 发表于 2016-11-14 11:56:51 点击：
华为，不只是世界500强。
这个时代能够坚持的人不多了，能够坚持的品牌自然也少，能够坚持始终如一的品牌就更是少上加少了，但华为算是一个。拉卡拉CEO孙淘然曾说，“创业要强大精神，扛到最后就会赢”，其实不管是创业还是其他，坚持无疑是成功的不二法门。
2013年，在巴塞罗那举办的移动世界大会上，华为发布了全新品牌理念——以行践言（Make it Possible），并且推出相应的品牌TVC。
《华为Make It Possible以行践言》
They tell me the road ends here
But not my road
I define where my road will take me
Where my journey ends
Challenges await me
Obstacles will stand in my way
And moments of doubt will appear
But I will never stop believing
Magic can be created
Dreams can be made true
Through determination and perspiration
This drives for progress
Which defines my journey into the possible
Every decision is mine to make
Every challenge is mine to take
And they all serve to make me stronger
To make the end goal even more amazing
To get even closer to my dream
Possibilities favor the fearless
Come
Step forward
Dare to dream
Make it possible
But not my road
I define where my road will take me
Where my journey ends
Challenges await me
Obstacles will stand in my way
And moments of doubt will appear
But I will never stop believing
Magic can be created
Dreams can be made true
Through determination and perspiration
This drives for progress
Which defines my journey into the possible
Every decision is mine to make
Every challenge is mine to take
And they all serve to make me stronger
To make the end goal even more amazing
To get even closer to my dream
Possibilities favor the fearless
Come
Step forward
Dare to dream
Make it possible
“以行践言”这个貌似简单的原则其实要实践起来并不容易，不然每年的3.15不会那么繁忙。华为带着“以行践言”的品牌理念从消费者出发，践行着自己对这个世界、这个时代以及自己的用户的诺言。
一款又一款旗舰手机的发布，消费者从不知到了解、再到认可和赞誉，华为以自己独特的方法论占领了消费者的心智。和苹果的“bigger than bigger”、锤子“漂亮得不像实力派”不一样的是，华为更像是一个低调的智者，而低调在这个时刻搏出位的时代显得有些奢侈。
华为mate9的系列宣传海报也依旧延续着这种风格：
（预热海报）
相关热词：华为，mate9，发布会，海报
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